7 Best Email Marketing Services for Small Businesses

7 Best Email Marketing Services

Do you want your customers to be in constant touch with your website updates? Also, are you wondering how to send emails for your large customer base with minimal effort? If so, using email marketing services is your best choice! These services can help you in sending better emails, make conversions and gives you the audience statistics. They play an integral part of your business by keeping in touch with your customers.

There are over 30 email marketing services available to do the job! We need to check if the tool is economical and easy to use with the website builder. Also, having features like reporting, email automation, live tracking of your email performance is an advantage.

Considering the features, here are the best email marketing services to improve your small business sales!

Constant Contact

With more than 2 decades in the market, Constant Contact offers simple and yet powerful email marketing software. You can have access to 100+ easily drag and drop templates, customizable for your business needs. With these features, you can create a professional and interactive email, thus attracting more customers and website visits.

In addition, you can schedule a welcome email, create list segmentation and track the performance of your emails. Most importantly, you can create mobile responsive emails, integration options, social media options and automated services.


Constant Contact Email Marketing Services


Constant Contact offers 1-month free trial for their services, after which you have to pay on a monthly basis. There are several plans available based on the number of users you require to target.

Also, you can reach the customer support via Phone, Chat and Email for any additional guidance.  Users can also interact with each other via webinars, knowledge base and support forums.

How much do they cost?

Constant Contact has 3 packages, where the prices can vary based on the number of contacts.

Lite: $4.68 per month. Can send up to 10,000 emails.

Email: $20 per month. Unlimited Emails.

Email Plus: $45 per month. Unlimited emails with options to create RSVP, Polls and have multi-user interface.

Overall, the basic plan is cost-effective and have all the features necessary for a small business website. Though there is no full-refund policy available, you have an opportunity to explore its options in their one-month trial time.


SendinBlue is one of the popular free email marketing services for small businesses. One attractive thing about SendinBlue is, it is totally free of cost! Yes! You heard it right!

With SendinBlue, you can create professional looking newsletters with the help of easy drag and drop features.  Apart from emails, you can create and share custom forms,  polls across users. Most importantly, you can automate the marketing process for newly registered users, with emails sent on a scheduled basis.


Sendin Blue Email Marketing Services


One important feature in SendinBlue is their ability to track the campaign performance. For instance,  using real-time statistics, CTR and heat maps, you can track each and every aspect of your email reach.

In addition, you can integrate SendinBlue with WordPress, Google Apps, WordPress, Salesforce, Drupal and other management solutions.

How about the pricing?

SendinBlue offers plans for websites that need different levels of email marketing.

Basic: Free, 300 emails/ per day. Suitable for starters.

Lite: With $25 per month, you can send 40,000 emails/per day. Suitable for beginner level marketers.

Essential: For $39 per month, you can send up to 60,000 emails/per day.  Good for users who have a growing small business.

Premium: It costs $66 to $173 per month, where you can send up to 350K emails/per day. It is suitable for businesses with a large target audience.

Overall, SendinBlue caters to the needs of all classes of businesses, with no compromise in their marketing features.


Drip is an e-commerce platform for merchants, who rely on smart automation based on data and customer insights. This software monitors what a customer really wants using their clicks and preferences. Also, it categorizes the marketing strategies using what emails and links, the customer clicks.

Drip Email CRM

Most importantly, Drip has easy to use email marketing campaigns and behavioral workflows to reach customers anytime. Users can keep track of their email clicks and opens, performance in Drip dashboard.

So, how much does it cost?

Though the registration is free, the plans are not! Along with unlimited emails, you can avail the support of 24*7 customer service.

Basic: Costs $49 per month, handling up to 2500 subscribers.

Pro: Costs $122 per month, handling up to 5000 subscribers.

In addition, the website offers a free Demo, so that you can take informed decision before enrolling their services.

To sum up, Drip is suitable for websites that communicate with users, based on their behavioral patterns and clicks.  These websites, can thus keep their customer’s need in track and offer the services in a single click!


ConvertKit is targeted email marketing services preferably in use by, bloggers and publishers. You can create subscription lists and automated emails, whenever there is an update in your website. Also, you can also send personalized email messages to customers, based on their interests in your website.

In addition, the email marketing software is compatible with Shopify, WooCommerce, WordPress and other content and email solutions. Most importantly, they provide a migration process, in case if you have to switch to another vendor! Along with these features, users can track their email performance through reports and statistics.


ConvertKit Email Marketing services


Users can also make use of thousands of articles and workshop materials to learn about the automation process. Apart from that, you need a helping hand? The customer support team can contact you when you submit a ticket with the problem in question.

ConvertKit offers 14-day free trial and also a Demo, helping users to make an informed decision before enrolling. So, let’s have a peek in their pricing!

Pricing info

0-1k subscribers: $29 per month.

1k – 3k subscribers: $49 per month.

3k – 5k subscribers: $79 per month.

Also in the yearly payment mode, users get the services for the price of 10 months, which is quite cost-effective!

Overall, ConvertKit can handle the conversions for medium type bloggers and publishers, who will need to maintain a constant audience.


With Getresponse, you can create easy emails, landing pages and automated marketing messages in one platform. Firstly, you can create a personal, mobile friendly, content-rich emails with easy drag and drop builder. There are plenty of templates and images to choose from, to create a professional looking marketing email.


Get Response Email Marketing services


Also, you can schedule auto responsive emails and target your users using the segmentation process. Also, you can make sure your message is available in the user’s inbox, at their most active online time. Thus, the user will not miss any of your communications!!

In addition, Getresponse provides an analytics dashboard, to track and optimize your emails. Features like real-time tracking data and A/B testing helps users to have control over the email sent.

Getresponse has a highly functional customer support team reachable via Live Chat and Email. Also, the website holds numerous FAQs and technical guides, for the benefit of users.

GetResponse offers a one-month free trial.

Pricing updates

So, let’s have a look at their pricing!

Basic: Costs $15 per month. Suitable for marketing beginners, with mailing lists up to 1000 subscribers.

Essential: Costs $49 per month. Good for growing businesses. You can have up to 5000 subscribers.

Professional: Costing  $99 per month, it is well suitable for businesses with advanced marketing options. You can have until 10,000 subscribers.

To conclude, Getresponse provides all features in need for a beginner level marketer till advanced options.


MailChimp is one of the popular free email marketing services, used among bloggers. With MailChimp, you can create unique campaigns via emails, social media, attractive landing pages, and signup forms.


Mail Chimp Email Marketing Services


Also, you can integrate MailChimp with your website, thus easy to use from one your website. Moreover, you can automate emails for new users, by sending welcome emails. With MailChimp, you can have customer insights and send feeds based on their preferences.

Using the reporting dashboard, users can actually learn from customers and in turn, improve their experience. Also, features like segmentation, order notifications, and others are available for users.

How much does it cost?

So, what plans does MailChimp provides for its users? It has 3 different plans mainly based on the level of usage.

Free: With the free plan, you can have 2K subscribers and send 12K emails per month.

Essential: For $10 per month having all features than Free plan, you can handle unlimited subscribers and mailing lists.

Standard:  With $15 per month, you have access to all advanced marketing process, improving your business in a great way.

Premium: $299 per month, provides advanced segmentation, Multivariance testing along with above features.

So, Is MailChimp worth a try? Sure, it is! With pocket-friendly costs and advanced features, MailChimp can take your blogging/ small business to the next level!

Hubspot Marketing

With Hubspot email marketing software, you can create effective and interactive newsletters, for free. You can have a professional email made with easy drag and drop editor. Also, it comes with many templates with customizable images, CTAs, and layouts.

In addition, you can also make personalized emails tailored for each subscriber, based on their level of membership. Also, you can automatically schedule email delivery for them at an appropriate time.


Hubspot Email Marketing Services


With Hubspot, you can find what makes an email attractive enough to open! Features like A/B tests and user analytics,  optimize the performance of emails and makes sure it receives enough clicks. Tools like these can improve your leads to conversion and sky-rocket your sales!

Apart from above, you can also make attractive landing pages, create ads and integrate HubSpot with your applications.

What is the Hubspot pricing plan?

Hubspot gives free marketing tools for users and a paid version for businesses that need advanced marketing solutions. Let’s see one by one!

Hubspot Free:  The package is free with all basic marketing and automation process, for blogs and small business websites.

Hubspot marketing Hub: The plan costs $35 per/month handling all marketing requirements for your company.

Thus, Hubspot offers marketing solutions for users, to improve audience reach for their blogs or business.

To Wrap-Up

To conclude, we have seen the popular and the best effective email marketing services.

Few of them have tailored plans for blogs and small businesses. While others have, options for high-end businesses requiring advanced marketing solutions.

In the end, it is up to you to decide, depending on their audience base, requirements and budget.

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